stress Essay - 1411 Words

1/ Definition of à ¢Ã¢â€š ¬Ã…“Stressà ¢Ã¢â€š ¬? : Stress is an individualà ¢Ã¢â€š ¬Ã¢â€ž ¢s adaptive response to a situation that is perceived as challenging or threatening to the personà ¢Ã¢â€š ¬Ã¢â€ž ¢s wellbeing. (1) There are two kinds of stress dimensions which are psychological and physiological one. In psychological aspect, people perceive a situation and interpret it as challenging or threatening or both and then this cognitive appraisal leads to physiological responses. Distress: the degree of physiological, psychological and behavioural deviation from healthy functioning. (2) General adaptation syndrome: a model of the stress experience, consisting of three stages : alarm reaction, resistance and exhaustion which helps people to cope with environmental demands by†¦show more content†¦(5) onbsp;nbsp;nbsp;nbsp;nbsp;Workplace violence: employees who experience violence usually have symptoms of severe distress after the traumatic event. onbsp;nbsp;nbsp;nbsp;nbsp;Workplace bullying: offensive, intimidating or humiliating behaviour that degrades, ridicules or insults another person at work. How to prevent ? Firstly, set expectations regarding acceptable workplace behaviour. Secondly, base on past behaviour/incident. Lastly, companies should have a grievance, mediation or other conflicts resolution process that employees trust when they become victims of workplace bullying. à ¢Ã¢â€š ¬Ã‚ ¢nbsp;nbsp;nbsp;nbsp;nbsp;Organisational stressors: such as the sale or merger trend of a company that employees face. à ¢Ã¢â€š ¬Ã‚ ¢nbsp;nbsp;nbsp;nbsp;nbsp;Non-work streesors: Stressors from work spill over into non-work stressors and conflict with each other. (6) onbsp;nbsp;nbsp;nbsp;nbsp;Time-based conflict: The challenge of balancing the time demanded by work with family and the other non-work activities. onbsp;nbsp;nbsp;nbsp;nbsp;Strain-based conflict: occurs when stress from one domain spills over to the other. onbsp;nbsp;nbsp;nbsp;nbsp;Role behaviour conflict: occurs when people are expected to enact different work and non-work roles. 3/ Individual differences in stress: à ¢Ã¢â€š ¬Ã‚ ¢nbsp;nbsp;nbsp;nbsp;nbsp;People expose to the same stressors might response differently for some reasons: onbsp;nbsp;nbsp;nbsp;nbsp;People have different approach to aShow MoreRelatedStress And Stress On Stress1266 Words   |  6 Pageswhat exactly is stress and why do we feel it? Stress can be the way someone’s brain responds to a demand no matter how big or small. Stress can be caused by something as simple as commuting to and from work or school on a daily basis; however, stress could also be something as big as marriage or buying a house. We all have our own amount of stress we can handle normally on a daily basis. Stress is a mental or emotional strain or tension due to very demanding circumstances. Stress may also be to giveRead MoreStress And The Stress Of Stress1594 Words   |  7 PagesStress is something everyone goes through no matter what age, gender or race you are. Stress is the experience of a perceived threa t to one’s mental, physical or spiritual well-being, resulting from a series of physiological responses and adaptations. When people think of stress they think it’s a bad thing which isn’t true, some stress is just your body’s reaction to certain situations. At times it may seem like stress is taking over your body leaving you physically, emotionally and mentally hurtRead MoreStress Among Stress And Stress1015 Words   |  5 PagesIn the United States, stress problems are common. 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I plan on telling you what you should know about Stress and Stress Management. Lastly, I will discuss how Stress and Stress Management relate to success in my personal and professional life. Stress can be defined as the nonspecific response of the body to any demand made on it (Lamberton Read MoreThe Effects Of Stress On Students With Stress Management927 Words   |  4 PagesRelief Stress is something everyone deals with on different levels and in different ways. Stress can originate from daily hassles, bad time management, and big life changing decisions. College is where all three of these appear to meet; whether it be deciding what career to chase, the impending terror of midterms, or what to eat for lunch stress is surrounding college students. If universities do not look into ways of helping students with stress management, than students are not only at risk of

Project Resource Matrix Project Resources - 1340 Words

roject Resource Risk Matrix: Project Resource Matrix Format: 3.6 Elements to Ensure Optimal level of productivity from project resources: To ensure optimal level of productivity from project resources, INDITEX has to develop an accurate resource breakdown structure which is a base document with all the project elements to achieve the objects. Consultation from historical information with the types of resources required and garments industry standards is valuable input for resource planning. The scope statement contains the project justification and the project objectives should be considered. Also, resource estimation is needed. It is a structured prediction of the cost and other resources required to execute a task. The amount of effort that it will take to complete a task is important as well. A responsibility assignment matrix to allocate roles and responsibilities is important for human resource planning. 3.7 Resource allocation and resource leveling be performed: Resource allocation: the different types and quantities of resources must be allocated to the project as needed to perform the activities. INDITEX created a schedule maintained to ensure that the allocation process takes place on time and in the right quantities. In many disciplines there are specific methods and documentation to ensure this. There may also be some conflicting needs for equipment that must be managed. The delivery of resources is a very important point. During contracting INDITEX shouldShow MoreRelatedProject Planning: Questions1450 Words   |  6 Pages1. The project manager must identify _________, determine their requirements, and then manage and influence those requirements to ensure a successful project. a. stakeholders c. team members b. end users d. functional managers ____ 2. 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This process enabled to review the probability of occurrence and impact of the risks on the project. Risk log Risks are documented so that contingency measures can be taken to mitigate their effects. Risks to both the internal and external aspects of the project should be tracked. Internal risks

Marketing Strategies For Engaging Digital -Myassignmenthelp.Com

Question: Discuss About The Marketing Strategies For Engaging Digital? Answer: Introduction Dollar King is an Australian discount store that sells a variety of items at reduced prices. The firm sells products ranging from homewares, Japanese goods, party wares, art and stationery, cards and gifts, kitchenware, tools, and home dcor (Dollar King, 2018). The firm began trading in the year 2000 with the first store established at Hornsby Shopping Centre with the aim of creating a comfortable and competitive discount store to the customers. Currently, the firm has over 55 retail stores in major locations. The report outlines the marketing plan for the firm with a major focus on the strategies employed in embracing the digital platform in the promotion of its objectives and profitability plans. All these are examined through the several strategy placed in ensuring the presence and competitive pricing of the product to the market. Brand Proposition Right from the establishment of the firm in 2000, it has positioned itself as a brand name for the discounted products category offering competitive products to the market. The business has grown its brand through a realistic focus on delivery of products at competitive pricing to the customers. The firm has developed its brand position through corporate social responsibilities across the communities in areas of operation. Consequently, the strategy has grown awareness of the company allowing individuals to identify the stores quickly. Besides, the unique colors used in its stores are distinct enough to enable clients to identify the stores and reduce the competition from other similar firms. The present knowledge created over the one and a half decade of operation can be counted on to build the organization further and increase their profitability. The proper name generated can be used to promote the presence of the firm on the digital markets thus increasing traffic of the firms outlet. The feeling of purchasing products at a discounted price shall act positively towards enticing more market for the firms products. The display of much needed and essential products at competitive prices revitalizes the excellent feeling of remaining and encouraging repeat purchase to the stores (Tiago Verssimo, 2014). The CSR programs promote the will of clients purchasing from the store. Every time a client makes a purchase, the knowledge that part of the proceeds shall go to make the environment better acts positively towards promoting referrals and increased trade for the firm. The discounting aspect of the firm, with new products brought on the shelf all the time, gives it an upper hand while distinguishing it from other firms thus maintain a good name on the digital market platforms (Chaffey Ellis-Chadwick, 2016). Overall Goals The overall goal of the marketing plan is to create and increase brand awareness to the followers and adapt while maintaining a significant number of clients for the business. The Website The website of the firm is essential in creating awareness and convert new shoppers to its online purchases. The site is critical as it displays most of the products sold with the prices that are all-time competitive to what others offer. The digital strategy allows individuals select products and make a list of the items in demand and have the same delivered or picked from their in-store location (Chaffey Ellis-Chadwick, 2016). Customers are at liberty to select products and specify their nearest point of pick thus save time and money. At the same time, it gives a list of its stores thus making it easy for the clients to specify their location of choice and check on the availability of a given product. Moreover, the products are placed based on the demand of the market thus serving the interests of different regions in its offering. Another strategy relates to the direct marketing where clients are viewing the sites and those reporting to their stores can leave their email address and have the firm do direct marketing in case of new product updates thus maintain a pool of customers for its project (Ryan, 2016). Besides, the strategy is meant to ensure a direct interaction with the clients where there remains a place for suggestions. The query section allows the clients to give their opinion and preferences of several products and have the firm to them promptly. Addressing their concerns directly is a form of direct marketing that works for several areas of digital marketing through a fast response system (Ryan, 2016). Research indicates that customers who receive a fast response to their queries are three times likely to retain and attract more to business. Micro-Conversions The concept relates to the little path towards the conversion of viewers into customers to either make a purchase, refer a friend, or provide a donation for a worthy purpose. The micro-conversions on the website shall be measured through an increase in the number of individuals visiting he website. Chaffey (2017), notes that an increase in the number of people making an online purchase from the listed products shall indicate the success of the marketing platform. An increase in the number of subscribers to the emails on updates by over 300000 in a years time would mean success. Measures and Analytics The growth in some individuals making online purchases from the website shall be monitored in line with the growing number of subscribers by using the dashboard system of measurement. At the same time, each direct emailing that results in a purchase shall indicate the effectiveness of the website in promoting sales of the firm. Facebook Facebook is a growing social media tool essential for the digital marketing. The firm shall use the strategy through the creation of a fan page to foster awareness creation and build a formidable engagement with the clients. Strategy Through the page, the firm shall share new products on offering and much-discounted products in enticing buyers into a purchase. Furthermore, the firm shall post its social responsibilities and the good work it does to the locals in a bid to show its social sharing essential for marketing. All responses to acts of calamities shall propel the name of the firm thus showing growth. Promotional and discount codes shall be posted in promoting different products according to the demand ratios on the site (Peppard Ward, 2016). Lastly, links to the main website where individuals can make purchases shall be posted to enable customers a direct link for purchases. Micro-conversions The strategy aims at the conversion of the fans on the social media page into subscribers to the email essential in direct marketing. Facebook fans who like and comment on the posts will promote direct marketing where recommendations and thumbs-up for the firm shall increase marketing from satisfied clients (Taiminen Karjaluoto, 2015). At the same time, the links shall allow fans to redirect to the main site for a shopping experience and create awareness on the myriad of products offered by the firm. Measures and Analytics A monitoring system shall be placed to observe the increase in the number of likes and visitors to the fan page. Subsequently, the number of fans visiting the website through the links shall be checked for upward growth which indicates success in the same (Armstrong, Adam, Denize, Kotler, 2014). The traffic shall be monitored to analyze the peak times and devices used in signing in as the measure would assist in determining the proper time to post updates and have a far-reaching effect on the market potential. YouTube The YouTube channel aims at marketing the firm through the posting of videos of the site locations, products offered, process of online purchases, and convert clients from the site to the main website. Strategy The strategy in place includes building an increased consumer market, awareness of the products on offer, ease of purchase procedure through demonstration, and converting viewers into customers. Micro-conversions The target of the strategy is to ease the process of purchase through online shopping where individuals might view the procedures of selecting an item, adding to the cart, making payments, and subsequent placement of delivery or pickup points for products. At the same time, the conversions come in the form of viewers sharing the videos with friends and families, watching similar videos on CSR activities, and having the viewers subscribe to the email for direct marketing (Andrews Shimp, 2017). Measures and Analytics A proper way to measure the success comes in monitoring the increase in some views which indicates itself on the site every time access is done. Growth in subscription from viewers is an indicator of growth as well as the number of viewers trying to make purchases and place comment on the videos watched. Funnels In marketing, funnels are terms used to describe the journey consumers take on the internet to navigate from the marketing avenues through to the website and result in a purchase or sale of a product. The firm provides one of the best funnels for the clients through easy steps to purchase a product. Purchase Process. The purchase process for the firm begins with the creation of awareness on the social media groups, YouTube marketing and illustrations where customers find some information on selected products. Afterward, customers develop interest on products and are directed through a link to the main website where full view is guaranteed on the product and many others on offer. Once one develops the desire to purchase, the several options of making a payment are displayed allowing the client to select from the list and make a decision. At the action stage, an individual specifies the amount in relation to the price stated and selects the preferred pick-up point or store to personally pick a product. The process is so simple and easy to navigate thus saves the time for the clients and the rest of the site customer response team to provide a feedback on a product. Finally, it gives a client after a purchase the opportunity to place a feedback on the experience which assist in improvement and making of the process easier for users. Conversion Table for Customers In any business, marketing efforts do not raise a direct figure translating into subsequent purchase (Percy, 2014). In this respect, the high number of viewers on a product would result into a few purchases. However, there is the promise of growth on the same as time goes by. The following table represents the actual conversions in the funnel process as clients view products marketed and develop interest on making purchases. Participants and Personas Brand awareness creation on the social media has an easy target on the young generation which forms the most significant buck of heavy users. The younger generation is the highest spenders and thus the best target market for the beauty products on offer. In this case, both female and male shall be targeted as the pre-cuts spread through the gender. A specific target shall be placed with the products displayed based on the needs and demands of a given population. At the same time, the low-income and the middle-income population shall remain the target of the market. The firm sells products at a discounted price and thus fit within the budget of the low and the middle-income earners comfortably. The high-income earners do not form a considerable part of the clients but can be contained to fill in the numbers. Marital status shall remain open in focus as the products relate to those with families and the singles as the products apply across the board. Married people would most likely buy kitchen and other housewares while the singles would dwell on the gifts and daily consumption products. Primarily, the products apply to the more significant segment of the population, but the marketing on the digital platform seeks to capture the massive users which involve the youths and people to the age of 50 visiting the sites and social media frequently. The youths are known for their impulse buying and thus remain a center of interest for the marketing venture. As such, the primary target shall remain so towards posterity. Unified Presence Digital and Traditional The digital presence shall act as a marketing tool in promoting the traditionally known stores to the online participants. Brand awareness shall grow as the clients identify with their preferred brand of products thus becoming an attention grabber. Their attention shall be grabbed to the discounted precuts sourced through our well-established connection with suppliers to benefit from the savings made on our side (Strauss, 2016). The unique colors used in the brad together with the logo will differentiate us and make clients recognize them from the platform down to the stores. Proper coordination shall be placed to relate the advertisement on the traditional channels with the digital one to increase brand awareness. The message will revolve around value for money in promoting the discounting stores and providing a uniform message that resonates well with the buyers. Messages displayed on the billboards should match those on the social media for easy identification and relation to the website offering (Strauss, 2016). The hype words used in both means of advertisement should be close enough to assist individuals to relate the product viewed on the traditional media and the digital platform. Content and Conversion Marketing on the digital platform requires proper placement of products in areas of high traffic. At the same time, it requires the placement of emotional messages and those that encourage trial of products for magnificent results. Attention grabbers such as product giveaways and huge discounts shall be used to turn attention to the main site and encourage purchase (Srinivasan, Rutz, Pauwels, 2016). Moreover, the use of local comedians and key personalities in the society shall enable the firm associate easily with the society thus promoting interest and subsequent sales. In digital marketing, the use of fan pages and bloggers comes in handy and assists in growing sales and converting viewers into customers (Batra Keller (2016). The use of Facebook, YouTube, Instagram and the Twitter handle would assist in reaching a considerable market. According to (Fill Turnbull, 2016), direct marketing would be essential in growing the database and creating referrals where the subscribers would receive an offer by referring clients to the business. Product launches would be done on the digital platform to promote specific products and have top bloggers take up the challenge to promote launches (Assimakopoulos, Antoniadis, Kayas Dvizac, 2017). The use of well-known personalities is a sure means towards growing brand awareness and subsequent sales. Content creation on the social media and the YouTube channels shall be done by key individuals in drawing much attention and traffic. Nobre Silva (2014) advise that the strategy would translate into more viewers and thus funnel down to new clients for the products. CSR messages and videos shall be displayed to grab the attention of the market on the good works of the firm towards social responsibility (Grimmer Woolley, 2014). Core values of the firm shall be aligned within the system to create awareness and have workers share their experiences working for the firm. On-going Monitoring and Nurture In relation to the culture of the media, the creation of new content is essential towards marketing. Repeating adverts and products creates boredom and thus little traffic on a given product. New advertisements shall be aired on a weekly basis due to the various products existing in the online and store locations (Hoban Bucklin, 2015). Constant replenishment of the products and marketing messages ensures an easy flow of traffic on the page to find new information from time to time. Measurement of the response from the various marketing avenues shall be monitored to determine those with substantial positive responses and have more resources placed on the same. The non-performing ones shall be reviewed and made better to increase awareness and align with the target of the firm (Pauwels, Aksehirli Lackman, 2016). The marketing communication shall come up with new trends in the market and target emerging media for its product and brand awareness campaign. Digital tools for monitoring shall be used to check on keyword factor and monitor digital traffic as messages on advertising keep shifting. Evaluation of the measures in place shall occur where the non-performing bloggers and product ambassadors shall be renewed for better productivity (Baker, 2014). Further opportunities to nurture the marketing department shall be explored and incorporated periodically to ensure constant improvement in the marketing aspect of the firm. Conclusion Marketing in the current dynamic business environment has been improved with the coming of the digital platform. The firm shall utilize the opportunity to grow its awareness and collect a huge fan base for its products to the consumers with purchase powers given the discounted nature of its business (McDonald Wilson, 2016). The goals set in marketing shall draw an indication of the success of the firm and thus require a proper monitoring and evaluation program. The marketing goals shall be reached within a 12-month period targeted to produce positive results regarding increased numbers of both online and on-location store purchases. References Andrews, J. C., Shimp, T. A. (2017).Advertising, promotion, and other aspects of integrated marketing communications. Nelson Education. Armstrong, G., Adam, S., Denize, S., Kotler, P. (2014).Principles of marketing. Pearson Australia. Assimakopoulos, C., Antoniadis, I., Kayas, O. G., Dvizac, D. (2017). Effective social media marketing strategy: Facebook as an opportunity for universities.International Journal of Retail Distribution Management,45(5), 532-549. Baker, M. J. (2014).Marketing strategy and management. Palgrave Macmillan. Batra, R., Keller, K. L. (2016, November). Integrating Marketing Communications: New findings, new lessons, and new ideas. American Marketing Association. Chaffey, D. (2017). Reasons you need a digital marketing strategy in 2017. Chaffey, D., Ellis-Chadwick, F. (2016).Digital marketing. Pearson. Dollar King. (2018). About Us. Retrieved from https://dollar-king.net/ Fill, C., Turnbull, S. L. (2016). Marketing communications: brands, experiences and participation. Grimmer, M., Woolley, M. (2014). Green marketing messages and consumers' purchase intentions: Promoting personal versus environmental benefits.Journal of Marketing Communications,20(4), 231-250. Hoban, P. R., Bucklin, R. E. (2015). Effects of internet display advertising in the purchase funnel: Model-based insights from a randomized field experiment.Journal of Marketing Research,52(3), 375-393. McDonald, M., Wilson, H. (2016).Marketing Plans: How to prepare them, how to profit from them. John Wiley Sons. Nobre, H., Silva, D. (2014). Social network marketing strategy and SME strategy benefits.Journal of Transnational Management,19(2), 138-151. Pauwels, K., Aksehirli, Z., Lackman, A. (2016). Like the ad or the brand? Marketing stimulates different electronic word-of-mouth content to drive online and offline performance.International Journal of Research in Marketing,33(3), 639-655. Peppard, J., Ward, J. (2016).The strategic management of information systems: Building a digital strategy. John Wiley Sons. Percy, L. (2014).Strategic integrated marketing communications. Routledge. Ryan, D. (2016).Understanding digital marketing: marketing strategies for engaging the digital generation. Kogan Page Publishers. Srinivasan, S., Rutz, O. J., Pauwels, K. (2016). Paths to and off purchase: quantifying the impact of traditional marketing and online consumer activity.Journal of the Academy of Marketing Science,44(4), 440-453. Strauss, J. (2016).E-marketing. Routledge. Taiminen, H. M., Karjaluoto, H. (2015). The usage of digital marketing channels in SMEs.Journal of Small Business and Enterprise Development,22(4), 633-651. Tiago, M. T. P. M. B., Verssimo, J. M. C. (2014). Digital marketing and social media: Why bother?.Business Horizons,57(6), 703-708.

TOK Religious beliefs Essay Example

TOK: Religious beliefs Paper We seem to emit too much respect towards the faithful; after-all, is it not the belief in a book claiming imaginable things about the nature of the universe that is a demonstration of virtue? Put this way no. Claiming that the Bible is a resource of ignorance and unending drivel in general or more specifically about the beauty in which our world is to end6 is not only repressed, but also reinterpreted by apologists, who in the light of their error, can now turn a passage requiring one to kill into a passage preaching love. Religious beliefs are in no way as holy as they claim and their unchallengeable status, only challenged by few, is not seemingly worthy of such. Many also seem to miss the point when they claim that religious belief is private and personal, for it is certainly not, as it is as private as any other action. After all, any major action one does is in no doubt based on a belief. For example the belief that it is going to snow assures one to dress warmly. The belief that your God can heal is after all an incentive to pray instead of going to hospital. We will write a custom essay sample on TOK: Religious beliefs specifically for you for only $16.38 $13.9/page Order now We will write a custom essay sample on TOK: Religious beliefs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer We will write a custom essay sample on TOK: Religious beliefs specifically for you FOR ONLY $16.38 $13.9/page Hire Writer Going to hospital is the rejection, at least temporarily, of this belief, and it is rejection of beliefs about the nature of ones God, or the doubt of them that seems to save ones life. What is it to be said of the moderate believing in an all powerful god, but in virtue of his rationality dismisses his faith for many matters of utmost importance. One of the many cases where the moderates beliefs come into conflict with the world are, for purpose of argument, ethical issues. Religions values and ethics that it claims to inspire are the product of extinct cultures whose knowledge of the world was as simply put limited. For these cultures a windmill would have been a devastating feat of technology. Why then does religion rally us to return to fourteenth century ethics? Should our values really be inspired from books issued of such cultures? Is it not our belief that blastocysts have souls that have restrained our advancement of stem cell research, where if left to the scientists would have probably saved the lives of many7? Is it not time for devout mothers to understand that contraception is and should no longer be a taboo in certain cultures? Additionally, a belief in the afterlife will invariably affect the way one treats the death punishment. If death is not the end, then is the death penalty not more justifiable? One has to realize that the core tenet of religion requiring the belief in an afterlife, in which no-one has a proof of even being remotely true, is maybe comforting for us, but certainly not for the many others whose life is at the mercy of afterlife believing hands. Religious belief and faith seems to indeed be a problem once they have hijacked ones head. For any basic observation of the world would lead one to understand that we are often unwilling to change our minds. If humanity is to one day destroy itself in a nuclear war for example- one can invariably attribute the motivational belief behind such action to be a religious one. If religion is to stay and hopefully for it thrive, then one has to be aware that it will not be such as long as religious beliefs support untested facts about the world that affect our behavior. One should especially be aware that living an untestable hypothesis only to be confirmed on the day one dies is not as harmful as it may seem if one attributes the possibility of a life beyond the grave to a demanding deity. 1 1 Samuel 18:10, 2 kings 6:33 and many other passages actively encourage superstition about the nature of illness. 2 Pascals wager is the argument in which Blaise Pascal argued that a belief in God was the correct attitude to such claim as it leads to the possibility of eternal life. 3 Swap the proposition of Gods existence to any other less preposterous comforting claim about the nature of the universe. 4 Deuteronomy 13:7-11 calls for the eradication of all believers in foreign gods. It may be the Old Testament but it is explicit. On another note, moderates no longer wish to kill in the name of God but still actively encourage the use of the word God as if it were not anything like talking gibberish. 5 Consider the hygienic belief of not washing self; would it a positive demonstration of diversity? Would it enrich humanity? Or would it at the least be a possibly dangerous idea which one should seek to discard? 6See the book of Revelation 7 Indeed the U. S. removing its ban on stem cell research funding is but only the product of secular values. Another comment can be said about moderate religion, it is but only the product of secular values too.